Rational

Choosing 'Sports and Rec' as my destination theme, I decided to focus on a younger target audience (kids/teens/youth). I did research into design and found in particular Tom Whalen interested me, and the style of cartoonish illustration which I thought would be engaging to my audience and helped to convey a sense of fun. Use of colour also interested me, as I found bright contrasting colours to be eye catching, and help to convey that sense of fun/excitement. I also attempted to utilize line qualities, such as the twisty lines for go karting compared to the diagonals for laser tag, and textures such as the rock-climbing handholds and laser tag maze to give a feel for the destinations.

I wanted to create an obvious similarity that would link the pages while marking them as different corresponding activities. As such, I kept the text layout for the destination very similar, and focused on using the illustrative parts (lines, colour, shapes, textures, images) and headings to show that. To unify the theme pages I utilized colour, fonts and textures. I did my best to keep everything easily legible, separating out information clearly.