This week we looked more closely at grids and composition. We began drawing up compositions using the grid for our spreads. The best of these were used to generate our mock up spreads. Feedback on my work helped me to make a decision as to the style I wanted to work with for my brochure. This meant moving away from more heavy illustrative work involving drawing in photoshop, and going for crisper, vector based pictures created in illustrator. I feel this is the right decision as my drawings tend to have a messier quality that I don't think conveys the professionally I strive for, and in terms of time management work in illustrator is much quicker and easier to manipulate. Other important feedback was that it might be difficult to have title fonts changing over spreads, that multiple, narrow columns make the writing unnecessarily difficult to read. The photo of the tires perhaps interferes with the illustrative qualities of the helmet/track, and is unnecessary, so I might look at another element to replace that. Twisty lines are good. I do worry thought that for the top mock, the design is too minimal for the feel/energy of the theme.
At this point, having clarified and tested the direction I wish to take, and having finished most imagery, I am feeling confident about the place spreads but have concerns about the theme ones as there is a lot of text to work with and it is all difficult to fit, let alone organise in a visual style.
Work is now to complete 2 destination spreads and 1 theme spread for Monday.
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